CopywritING
NETFLIX
At Netflix, I create member-facing messaging across emails, seasonal campaigns, product landing pages, and in-app experiences. My work ranges from developing launch and promotional copy to exploring new concepts, messaging directions, and creative ideas that help members discover content in unexpected ways.
MATCH YOUR MOOD
Contextual Discovery Experience
Named the collection and developed thematic messaging and creative row titles for Match Your Mood, a mood-driven content discovery experience.
VERTICAL VIDEO CONCEPTS
Experimental Product Experience
Created copy for exploratory vertical video concepts designed to promote Netflix titles through short-form, mobile-first experiences. The work involved experimenting with a variety of creative approaches, including suspense-driven hooks, cliffhangers, memes, captions, and other formats designed to capture attention, encourage title discovery, and drive engagement.
Tension Building Copy
Meme-Style Overlay
tone & mood Overlays
Dynamic Captions
Podcasts
New Product Experience
Created member-facing messaging for the launch of Netflix's podcast experience, translating a new product offering into clear, approachable copy and sub-collection titles designed to drive awareness and discovery.
Pride
Seasonal Collection
Developed copy and themed row titles for Netflix's Pride destination page, helping shape how LGBTQ+ stories were presented and discovered across the collection.
Hispanic Heritage Month
Seasonal Collection
Wrote collection copy and themed row names for Netflix's Hispanic Heritage Month landing page, helping highlight stories, creators, and characters from across the Hispanic and Latinx community.
Another self season 3
Title Launch Campaign
Developed member-facing messaging for the launch of Another Self Season 3, including pre-promote emails, push notifications, in-app messaging, and launch messaging designed to build anticipation and drive viewership.
Pre-Promote
New Arrival
TOAST
As a Content Editor for Toast's On the Line publication, I transformed more than 70 early-stage drafts into publication-ready articles through substantive editing, research, fact-checking, and source verification. My work focused on strengthening content, improving clarity, filling information gaps, and ensuring accuracy prior to publication.
