Conceptual COPYwriting + Visual Storytelling
I’m a conceptual copywriter, screenwriter, and producer with 20+ years of experience in film and production. I’ve always thought in pictures. Whether I’m writing a few words or an entire story, I’m seeing the scene in my head—what happens, what we see, where the surprise comes from, and what happens next.
My work spans conceptual copy, visual storytelling, screenwriting, AI visual development, and hands-on production, but it all starts in the same place: an idea and how to bring it to life visually. This portfolio shows how I take that initial spark and develop it into something clear and executable.
NETFLIX
VERTICAL VIDEO EXPERIMENTAL PRODUCT EXPERIENCE
MY ROLE
Netflix | Senior Creative Copywriter
WHAT I DID
Working from a seed idea, creative direction, and existing visuals, I developed the creative copy that brought each concept to life. Depending on the concept, that meant distilling an entire film or series into a 3–6 word tension-building hook designed to spark curiosity and drive viewing, or transforming clips into social-first creative through humor, memes, and culturally relevant copy.
Tension-Building HOOKs
social-first memes
ai visual development
ai-generated movie poster for ORIGINAL HORROR-COMEDY SCREENPLAY
MY ROLE
Screenwriter / Concept & Visual Creative Direction for the movie poster
WHAT I DID
Conceived and co-wrote the original horror-comedy short screenplay Sleep Study, developing the premise, characters, story structure, visual comedy, horror set pieces, and recurring gags from the ground up.
I also developed the project’s visual identity using AI—prompting and art-directing multiple iterations to translate the tone and central concept into a poster. I refined composition, character placement, expressions, environment, visual gags, and other story details across multiple generations until the image captured the specific balance of horror, comedy, and chaos I was looking for.
ai vISUAL DEVELOPMENT - FROM IDEA TO FINAL IMAGE
Using iterative AI prompting as an art-direction process, I tested composition, character, tone, visual humor, and story clarity—refining or discarding elements based on how effectively each image communicated the concept.
01 — FINDING THE CORE VISUAL
Exploring the Premise
Early explorations tested how to communicate the central idea in a single image: six victims, millions watching, and a killer who isn’t nearly as competent as he thinks he is. I experimented with different compositions and visual gags to find the clearest expression of the horror-comedy premise.
02 — BUILDING THE WORLD
The Control Room
I shifted the concept into the killer’s control room, making the livestream itself part of the visual storytelling. Multiple victim feeds, live viewer counts, audience comments, technical equipment, and production details helped establish that this isn’t just a murder—it’s a show being watched in real time.
03 — PUSHING THE COMEDY
Making the Joke Visual
Once the world was established, I pushed the killer’s incompetence into the image itself: tangled cables, a failed connection, frustrated viewers, and the killer accidentally injuring himself. The leather-and-cables version pushed the chaos too far—the image became visually busy and the killer felt more menacing than inept—so I simplified.
04 — FINAL DIRECTION
Clarifying the Story
The final version strips away the excess while keeping the strongest storytelling elements: six distinct victims, the failed livestream, the killer’s self-inflicted injury, and small environmental jokes. Changing him into the blue work suit also made him feel less like an imposing horror villain and more like a guy who showed up wildly unprepared for his own big night.
visual scripting
visual scripting - YA GRAPHIC NOVEL SERIES
MY ROLE
Writer + Story Editor
WHAT I DID
As a Writer and Story Editor on an eight-episode YA graphic novel series, I helped develop the story and co-wrote scripts designed specifically for a visual medium—translating narrative into panel-by-panel direction for the illustrator.
The scripts defined what the reader sees from moment to moment, including setting, character action and expression, visual reveals, dialogue, pacing, and transitions between panels.
Script excerpt: Panel-by-panel visual direction written for the illustration team, including action, expression, composition, dialogue, and story progression.
film production
20+ YEARS BRINGING IDEAS TO THE SCREEN
MY BACKGROUND
20+ years in film production, beginning in the camera department and later producing commercials, branded films, and other productions for clients including Google, Airbnb, YouTube, Salesforce, Chevy, and others.
WHY IT MATTERS TO MY CREATIVE WORK
My production background shapes the way I write and develop ideas. I naturally think in shots—framing, camera movement, blocking, performance, locations, transitions, continuity, and how one image leads to the next. And as a producer, I understand how to communicate a creative idea clearly enough for the people making it to execute.
PRODUCTION EXPERIENCE
Producer • Commercial + Branded Films • Crews up to 50+ • Budgets up to $500K